Entrepreneurs and principals of small and medium sized enterprises (SMEs) must define a value proposition, test it to validate customers, and develop a repeatable and scalable business model. While each venture is unique, there are common principles, benchmarks, and lessons that may guide management in continuously building value throughout multiple investment rounds. It can be quite instructive to see this entire venture lifecycle, identify the major value drivers at each stage, and be able to perform ‘what if’ scenarios to assess management options as a venture progresses.

Alan Cornford has extensive understanding in technology innovation approaches and best practices in new venture business development. In this forum, Alan will identify key processes that generate business value with examples in the greentech and clean energy sectors. He will also introduce an app for managers and venture investors that will help them build and monitor value.