Christine Kormos is a behavioural scientist, with a Masters and PhD in Applied Social Psychology (Environmental Psychology) from the University of Victoria and Bachelor of Science degrees in Biology and Psychology from Queen’s University. She has a passion for conducting projects that apply behavioural insights to bridge research with application. In studying the human dimensions of sustainable transportation as a Postdoctoral Fellow with the Sustainable Transportation Action Research Team at Simon Fraser University, she conducts interdisciplinary and policy-relevant research, incorporating theories and methods from psychology and economics, through consumer research, to inform efforts to increase adoption of zero-emissions vehicles in Canada. Christine also has a passion for designing, implementing, and evaluating behaviour change interventions using randomized controlled trials, and she occasionally consults on such projects.