This report, prepared by the Collaborative for Advanced Landscape Planning (CALP) at the University of British Columbia, summarizes key findings from seven PICS-supported social mobilization research projects conducted in British Columbia between 2010 and 2014. Social mobilization in this context means engaging and motivating the public and stakeholders to implement climate solutions through behaviour change, community or social action, and through policy change.
Social Mobilization was one of five major research themes identified by the Pacific Institute for Climate Solutions (PICS) in its first round of funded research. Its principal focus was to find and evaluate ways to mobilize British Columbians in thinking about and acting on climate solutions in their communities. This Special Report prepares a unique and substantive synthesis of the PICS-funded Social Mobilization research, and attempts to inform the reader of “what works” and “what doesn’t work” in developing effective social mobilization solutions on climate change. It includes a brief summary report of the BC context for social mobilization, as well as key findings from the literature on psychology of behaviour change, social movements, social learning and place-based approaches.
Synthesis of 'Social Mobilization' Research in British Columbia (Powerpoint Slides)